منابع مشابه
Audience research and social media data: Opportunities and challenges
The widespread adoption of social media platforms and other information and communication technology innovations not only pose new challenges for audience researchers but also provide exciting opportunities to re-invigorate audience research as an academic topic as well as a practical pursuit. In this paper, we outline some general methodological issues that arise when seeking to exploit these ...
متن کاملAudience Segmentation in Social Media
Understanding the social media audience is becoming increasingly important for social media analysis. This paper presents an approach that detects various audience attributes, including author location, demographics, behavior and interests. It works both for a variety of social media sources and for multiple languages. The approach has been implemented within IBM Watson Analytics for Social Med...
متن کاملMedia Revenue Management with Audience Uncertainty
An important challenge faced by media broadcasting companies is how to allocate limited advertising space between upfront contracts and the spot market (referred to in advertising as the scatter market), in order to maximize profits and meet contractual commitments. We develop stylized optimization models of airtime capacity planning and allocation across multiple clients under audience uncerta...
متن کاملPredicting TV Audience Rating with Social Media
In Taiwan, there are different types of TV programs, and each program usually has its broadcast length and frequency. We accumulate the broadcasted TV programs’ word-ofmouth on Facebook and apply the Backpropagation Network to predict the latest program audience rating. TV audience rating is an important indicator regarding the popularity of programs and it is also a factor to influence the rev...
متن کاملAudience research at the crossroads : the ‘implied audience’ in media and cultural theory
Articles available via LSE Research Online are protected under intellectual property law, including copyright law. Any use made of the contents should comply with the relevant law discussed earlier versions of these ideas with various colleagues over the past year and am grateful for their constructive and critical responses. Audience research is at a crossroads. Looking backwards, the legacy o...
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ژورنال
عنوان ژورنال: MedieKultur: Journal of media and communication research
سال: 2020
ISSN: 1901-9726,0900-9671
DOI: 10.7146/mediekultur.v36i69.121178